Methodology

Data sources

The index mixes open listing corpora with facts taken from public websites. In the product you can switch source: Mixed is the widest catalog, Accurate is stricter. Public landing counts use Mixed unless a page says otherwise.

Listing freshness is release-dated (source_release ids). Public pages show the release label when available; do not invent wall-clock “last crawled” dates.

How big is the market

Businesses: count of listings in a city and niche, for the source you picked.

New in 90 days: listings that first showed up in the last 90 days, as a share of that count.

Compared to the country: this niche's share of the city ÷ its share nationwide. 1.0 means typical. Higher means denser here.

In the 3 busiest postcodes: share sitting in the three densest postcodes (how bunched up the market is). The five-postcode share is shown next to it when we have districts.

Listing detail: how complete the public listing fields are, on average.

Websites and contacts

Own website: share with a website on their own domain, as of the displayed release. Instagram, Booksy, or Wix without a domain of their own does not count.

No own website: everyone else.

Phone or email: share with a phone or email on the listing. The "has phone" column on Markets is listings with a phone number (often among those without their own website, when you are building a call list).

Vs country (no website): how many lack a website here vs the country average (1.0 = typical).

Limitation: website type can lag a real rebuild. An audit checks one URL at fetch time and can disagree with the index snapshot.

Website-mix filters (optional)

Markets can be filtered by who has a website and who has a phone. These filters do not replace market size. See the Markets filters and docs.

Website audits

Audits fetch a public URL with SSRF protections and record factual signals (HTTP, HTTPS, redirects, title/meta, viewport, contact/booking cues, etc.) with an audit version and timestamp. They are not a legal, accessibility, or security certification.

What we do not claim

• That businesses without a website will buy one.
• That a large market is automatically profitable to enter.
• That Google ratings are always in the product (licence-gated).
• That other prospecting tools are doing the same job.
• Guaranteed inclusion in any AI answer engine.